GST

FUTR SUMMIT

DECEMBER 9th 2021

9.00 AM

9.00 AM - 10.00 AM - All Stages
REGISTRATION & WELCOMING RECEPTION

AUDITORIUM

Retail & Omnichannel Track

DAY MC
Nimi Mehta, TV, Radio Presenter & MC

THEATRE

Commerce & Growth Track

DAY MC
Florian Akinbiyi, Tech Expert, Communication Coach & MC

 

10.00 AM

WELCOMING REMARKS

RETAIL ABU DHABI
FUTR GROUP

10.05 AM

10.05 AM
Partnerships that go beyond boundaries - the future of retail

When two worlds collide, new patterns emerge. What happens when you take history’s most recognised global retailer and the most innovative e-commerce fashion juggernaut, and create a partnership together? Quite a lot actually. Harrods & Farfetch require little introduction, but what most might not know is how they work in tandem. The session will look at how they blend the physical with the digital. Beyond this, they will discuss views on the future of the store, the importance of experiences, continual innovation and sustainability. If you think you’ve heard it all from the rest, please join this conversation with the very best. Creating an iconic moment, bringing together the globally recognised and respected Michael Ward with adored innovator Edward Sabbagh. Enjoy.

FIRESIDE CHAT

Michael Ward, CEO & Managing Director, HARRODS

Kerem Atasoy, VP, Commercial – FARFETCH

MODERATOR

Lauren O’Connell, Beauty Editor, COSMOPOLITAN MIDDLE EAST MAGAZINE

10.05 AM
Inspiring innovation: ideas are welcome, execution is worshipped - the future of entrepreneurship

Profound insights from the mother of entrepreneurs Jeff Hoffman. He defines everything you need to know about the best way to strike a balance between thinking big and being focused. Not getting so caught up in the day-to-day that you take your eyes off the big picture. Be ambitious, have a solid product and deliver real value. Presenting in the UAE for the first time, Jeff helped to set Priceline Group on its way to becoming the empire it is today from its inception. Since then he has become a Hollywood film producer, Grammy Award winning jazz album producer, executive producer of an Emmy Award winning television show, bestselling author and founder of multiple organisations.

PRESENTATION

Jeff Hoffman, Global Entrepreneur, PRICELINE GROUP & BOOKING.COM

10.35 AM

10.35 AM
Security, trust and multicurrency must haves of tomorrow - the future of payments

PRESENTATION

TAP PAYMENTS

10.35 AM
Building a personalized Omni-channel experience with a customer-first mindset - the future of omnichannel

In today’s world where every buyer has a plethora of choices to buy from, it has become imperative to focus more on retention of a customer than acquisition. Marketers have to make sure that they create some habit-forming loops from the very first interaction of a potential customer with their asset, and this is where Omnichannel Personalisation plays a major role. As per the latest study, 98% of buyers leave without buying. In this session, we will share tips and tricks to help you keep your customers hooked for life.

PRESENTATION

Saurabh Bhardwaj, Regional VP GCC, NETCORE CLOUD

10.55 AM

10.55 AM
Make over from the lab of in-store technology, experiences & customer planning - the future of in-store

With Covid-19 ripping up the retail rulebook, shopper experience & technology will play a key role in the next decade to determine who wins to become truly customer centric. Seamless omnichannel, digital and in-store technology, will help to connect with consumers in new ways. With much emphasis on fun, experience only stores let alone the innovations in automation, robotics, supply chain, mobile & data needed behind it. Join this panel of masterminds to help transform your company’s underlying functions and structures to achieve your goals.

PANEL

Ramit Harisinghani, CEO – MENA, B8TA

Ria Chauhan, General Manager – Watsons, AL FUTTAIM

Elisa Bruno​, General Manager, LEVEL SHOES

Michael Chalhoub, President Strategy and Innovation & Vice-President JV’s, CHALHOUB GROUP

MODERATOR

Sabir Khodabux, Digital Director, MOTIVATE MEDIA GROUP

10.55 AM
Sustainability: The driver of industry innovation in 2022 and beyond - the future of us

The age of savvy consumers has forced companies to reconsider what they do (& say!), even if that means admitting that they haven’t been able to go 100% sustainable yet. However with the continuously rising awareness of sustainability worldwide, many organizations have to become more innovative to succeed. Autotech, foodtech, healthtech, fashiontech…learn why sustainability is the dominant impetus for innovation across the globe and how can you use sustainability to increase profit.

PANEL

Rob Beswick, Managing Director UAE, VIRGIN MOBILE

Dina Epifanova, Global Head of Sustainability, IFFCO GROUP

Sandeep Kohli, VP Marketing of Beauty & Persona Care, UNILEVER

Grace Beverly, Content Creator, Author, CEO & Founder, T/ALA & SHREDDY

MODERATOR

Ritu Kant Ojha, Editor-in-Chief, WIYLD MEDIA

11.35 AM

11.35 AM
NETWORKING BREAK
1'2'1 MEETINGS

AUDITORIUM

E-commerce & Technology Track

THEATRE

Media & Innovation Track

12.05 PM

12.05 PM
Being bold with campaigns and sharing real experiences in order to embed your brand in a culture - the future of e-commerce

How do you break through in an industry vertical where competition is so great? Create a community who loves what you do, listen and become one of them. Gymshark hit unicorn status not so long ago and has been building out a global presence ever since. From a new £5 million innovation hub in the UK to driving social disruption success, Noel Mack will hold nothing back (parents you have been warned) as he takes off the gloves and presents how Gymshark is embedding the e-commerce brand in culture. From social media marketing to the importance of lateral thinking, if your in e-commerce, marketing or brand strategy, do not miss this. A regional first talk from a top branding mind.

PRESENTATION

Noel Mack, Chief Brand Officer, GYMSHARK

12.05 PM
Creating unforgettable connections & networks by using passion as inspiration - the future of media

It is very easy to notice how many larger household brands are losing market share to more nimble competitors, but why? Spending exuberant amounts of marketing for a campaign to reach a micro demographic seems correct, right? According to Vice Media’s Mark Adams….wrong. Think about your interests. Think passion. Think of inspiration. These are networks of communities and tribes who can give a brand real growth if tackled correctly. If you have never seen this mad genius present, now’s your time and leave the room a new person buzzing with a future media playbook with impact.

PRESENTATION

Mark Adams, Senior Vice President & Head of Innovation, VICE MEDIA

12.25 PM

12.25 PM
How to meet the new challenges of convenience through the marketplace? - the future of marketplaces

As digital transformation accelerates, the marketplace plays a central role in the development of e-commerce. The challenge now is to successfully seize this opportunity. Discover Octopia’s “marketplace of convenience” concept and the key elements to create and develop a successful marketplace that brings comfort and convenience to consumers, sellers and operators alike.

PRESENTATION

Thomas Métivier, CEO, OCTOPIA

12.25 PM
The Role of Media Intelligence - The Future Of Digital Transformation

Audiences leave digital breadcrumbs across the internet, which are filled with valuable, forward-looking insights. We will unpack the role of media intelligence in digital transformation as it is crucial to invest in digital tools to help organizations thrive in the Information age.

PRESENTATION

Zubair Timol, Vice President EMEA, MELTWATER

Laila Mousa, Account Director India & Middle East, MELTWATER

12.45 PM

12.45 PM
The new normal of e-commerce for brands & retailers - the future of online

MENA’s e-commerce market is expanding above the global average rate. Mobile commerce is becoming incredibly important with regional shoppers being some of the most tech savvy across the globe. Whilst marketplace convenience continues to rapidly rise in popularity. All of this, whilst companies have had to navigate the rise of online shoppers to enable their platforms to grow & deliver, with many changes along the way since Covid began. From cross border customers to keeping them satisfied with delivery times and innovations in platform display to multi-payment options, this session dives headfirst into the problems and solutions to future online success.

PANEL

Roy Wentzel, Head of E-commerce – MENA, PUMA

Michelle Hirst, Director of Ecommerce – MENA, L’OREAL

Sonya Jose, Head E-Commerce & Marketing, ACE HARDWARE

Sander Maertens, Head of Middle East, ADYEN

MODERATOR

Karma Dolma Gurung, Social Media Communications, NYU ABU DHABI

12.45 PM
TBA

PRESENTATION

Avinash Rugoobur, President & Chief Strategy Officer, ARRIVAL

1.05 PM

Anything, anytime, anywhere, anyplace, anyhow: mobility magic – the future of travel

Autonomous, robots, drones, electric everything…the future is not far away, it is here. Multiple sectors will be effected as travel innovations drive efficiencies to a whole new level. Driven a lot by a requirement to lessen the impact of moving goods or people (with a rising global population) on the environment, laying the foundations of a new ecosystem is critical to get right & open innovation can help.

FIRESIDE CHAT

Seham El Behissy, General Manager Digital & Connected Cars – Middle East, RENAULT

MODERATOR

Shilpa Chandran, Editorial Contributor, KHALEEJ TIMES

1.25 PM

1.25 PM
NETWORKING BREAK
1'2'1 MEETINGS

AUDITORIUM
THEATRE

2.25 PM

2.25 PM
How startups transform economies & ideas move continents - the future of everything

Technology startups begin small but they can make ripples in economies in just a matter of years and change how we live. Mike Butcher MBE has been writing and following innovative companies for decades, so much so he was awarded an MBE by the Queen of England for his dedicated technology journalism. The Editor at Large of TechCrunch, Mike has see a lot of SMEs succeed, but also fail. Stop reading and start doing. A vision of the future, Mike talks through the key pillars and patterns he sees help technology startups to disrupt the world. I’ll give you a hint, AI can be a key ingredient.

PRESENTATION

Mike Butcher MBE, Editor at Large, TECH CRUNCH

2.25 PM
One step back, two steps forward: revolutionising established businesses - the future of cultural transformation

Since taking the helm from his digital leader days, Andy Lighfoot has taken luxury beauty retailer SPACE NK from strength to strength. Now with over 76 stores, an impressive e-commerce platform offering ‘beauty advisors’ and an expertly crafted edit its taken more than money and tech to get it moving in the right direction. The cultural transformation taken place has had a profound effect on the rise of the retailer from messaging to campaigns and getting staff to buy into the ethos of the brand to listening to customers. Never be afraid to take a step back in order to move forward.

PRESENTATION

Andy Lightfoot, CEO, SPACE NK

2.45 PM

2.45 PM
The power of collaborations, how a brand helped me heal - the future of mental health

The very personal story of how Exhale was the tool that helped heal Founder & CEO Nawal anxiety and depression. How she started, where she was, the story behind the name and the evolution of the brand and the impact it had on others. Merging art and storytelling to gain a brand of physical and mental comfort. They have collaborated with artists and organizations from around the world to bring the purchase for purpose initiative of the brand to life through changing perspectives and telling stories through art, collabs and clothing.

PRESENTATION
Nawal el Masri, Founder & CEO, EXHALE

2.45 PM
TBA

PRESENTATION
TBA

3.05 PM

3.05 PM
Resonating with the youth, subcultures and getting people to give a damn about you - the future of consumers

Honesty may bring challenges and can yield fantastic results for your brand, but does candor ever back fire? Greta has taught the world that most youth value authenticity over almost everything but is that enough? How can brands resonate through consumer engagement and personalise experiences so they trust you to keep coming back for more? With consumers more cash rich, with new hobbies both online or off & ready to spend in the post lockdown era, how can you better engage with previously shy or non-engaging subcultures? Learn how to resonate, keep things true and build more growth.

PANEL

Milou Steenvoorden, Global Senior Director Consumer Engagement, ADIDAS

Ben Lebus, Founder & Director, MOB KITCHEN

Venetia Archer, CEO & Founder, RUUBY

Raj Kotecha, CEO, CREATIVE CONTENT AGENCY

MODERATOR

Tala Hammash, Assistant Director – Admission & Strategy, NYU ABU DHABI

3.05 PM
The toolkit you need to run frictionless phygital? - the future of experiences

From digital enabled experiences through apps to providing truly frictionless retail and creating community connections to in-store innovations. What do you need to prioritise in todays world to run seamless omnichannel experiences successfully? Today the shopping & purchasing experience a company provides is as important as its product or services. From multi-language to multi-currency to multi-device, ensure that your customers receive the same high-standard of experience, no matter where they shop in the world or the channel! Join to learn how to create frictionless end-to-end phygital experiences.

PANEL

Rita Clifton CBE, Brand Expert & Deputy Chair, JOHN LEWIS PARTNERSHIP

Ekta Kamran, General Manager – ALDO, APPAREL GROUP

Michael Ward, CEO & Managing Director, HARRODS

MODERATOR

Rany Francois-Marie Saad, Learning Coach – Strategy, Innovation & Digital Transformation, INSEAD

3.45 PM

3.45 PM
NETWORKING BREAK
1'2'1 MEETINGS

AUDITORIUM
THEATRE

4.15 PM

4.15 PM
Exceeding expectations & going above for customers in spaces - the future of experiential

Fun. Excitement. Love. When your business is as experiential retail as it gets, MOIC has the highest but also simplest of goals. Bringing joy and connection to the world, and tapping into memories of ice cream enjoyment. But is that enough to keep customers coming back for more? A deep dive into creating connections in a fragmented world by linking loyal customers not to buy products, but to one another. Leave a strong enough mark on a customer’s experience, and the sales will look after themselves. Founder Manish Vora proving experiential retail and marketing is still very much alive.

PRESENTATION

Manish Vora, Co-CEO & Co-Founder, MUSEUM OF ICE CREAM

4.15 PM
Unleashing the power of human & online connectivity tools - the future of work

When the pandemic hit, Zoom saw its users soar from 10 million to 300 million in just a few months. Intensive product development was required at scale to support everyone from schools to telehealth, with security its biggest priority in this new world. Work will never be the same again, and with each employee working remotely at some point of the week, getting the balance of a hybrid workforce is not an easy one. Should you allow employees to work from anywhere, if they are being productive? Join Zoom’s Garry Sorrentino as he depicts everything every employer or employee needs to know about hybrid work models and reveals some of the new technology he sees coming around the corner in the future of work.

PRESENTATION

Gary Sorrentino, Global Deputy Chief Information Officer, ZOOM

4.35 PM

4.35 PM
It's now or never: the online imperative - the future of innovation

VIRTUAL TALK

Adrien Nussenbaum, Co-Founder & CEO, MIRAKL

4.35 PM
The land of voice, digital, privacy & mobile everything. Can you keep up? - the future of advertising

VIRTUAL FIRESIDE CHAT

Sir Martin Sorrell, Founder & Executive Chairman, S4 CAPITAL GROUP

MODERATOR

Omar Christidis, CEO & Founder, ARABNET

5.05 PM

5.05 PM
Liberating creativity through your fingertips & the power of analytics based decisions - the future of marketing

With everyone on the move it is no surprise that our mobile devices have not only become indispensable in our ways of communication, but also pertinent for brands ways of connecting with consumers, marketing, and ecommerce strategies. More than 3.96 billion people use social media worldwide, and as this number grows so does the significance of social commerce marketing & the need to capture attention. With so many people at your fingertips, how can you drive better campaign based decisions using data and analytics whilst complimenting creativity? Join to find out!

PANEL

Rob Bullough, Director of Global Brand Marketing, ELECTRONIC ARTS

Anannya Roy Sen, Head of Marketing, NAMSHI

Rana Najjar,​ ​Head of Creative​, ​ANGHAMI

Ellie Norman, Director of Marketing & Communications, FORMULA 1

MODERATOR

Ali Itani, Region Head, ARAB NEWS

5.05 PM
More than just a product mission - The future of brands & D2C

Covid has offered the opportunity for a “mega reset”, a huge opportunity for brands to reposition themselves in a more purposeful and meaningful way. Consumers today are expecting more and more from brands but is there too much of a good thing? DTC companies are making waves by stripping it back with small, micro targeted product ranges delivered straight to your door. Brands selling through traditional retailers need to offer a “wow-factor” so improved community engagement and brand consciousness can help them to up the game. In either case, giving a customer the chance to buy into a brand and seeing their feedback have a direct effect on the product helps them stay loyal. A conversation about the A-Z of brands and D2C ingredients to success.

PANEL

Cyrus Alavi, Founder & CEO, NUWATER

Maria Pavani, CEO, TRES MARIAS

Holly Drake, Brand Marketing Manager, CRANK

Raghad Ayaso, Senior Brand Manager – Dettol, RECKITT

MODERATOR

Ersoy Erkazanci, TV Presenter & Correspondent, BLOOMBERG

5.45 PM

5.45 PM
CLOSING REMARKS
FUTR SUMMIT PARTY
IMMERSIVE ACTIVATIONS OPENING TOUR

FUTURE OF BEAUTY – FUTR AURA | FUTURE OF SPORT & FITNESS – FUTR ME | FUTURE OF RETAIL – FUTR SHOP | FUTURE OF BALANCE & WELLNESS – FUTR VOID |
FUTURE OF TRAVEL & AUTO – FUTR SPACE | FUTURE OF FASHION – FUTR LOOKBOOK | FUTURE OF FOOD – FUTR TASTEBUD

7.30 PM

7.30 PM
END OF DAY 1