Alicai Harley performing on the FUTR Festival stage

Born in Kingston, Jamaica and raised in London, Alicai Harley aka ‘Hot Shot’ is the next big thing making a global splash with her dance-hall, pop, R’n’B and UK grime sounds. Listed as #OneToWatch by BBC 1Xtra & Capital Xtra, she will be making her first appearance in the UAE at FUTR World.


Influencer and Professional Artists Take Centre Stage

International and local influencers will descend on FUTR World to meet with fans and reveal all with on stage talks. Want to learn how to build a following? Or even better, build a business from it? Look no further. They will also be joined by professional e-gamers who you can play against, BMX riders doing their thing on a halfpipe, stunt champions showing off tricks, football freestylers showing you how to juggle and that’s us just getting started.


Vice Media confirmed To Activate

You don’t get much cooler and real life than Vice Media. Want to see a never seen before exclusive documentary at FUTR World? Then come down as they reveal all!


8 International Keynote Speakers Announced

Thought provoking, inspirational, mastermind of our time...just a few quotes used to describe the opening international keynote speakers addressing the futures of various topics from marketing to media and fashion to luxury.

Mike Butcher MBE, Editor at Large, TECH CRUNCH
Rita Clifton CBE, Deputy Chairman, JOHN LEWIS PARTNERSHIP
Michael Ward, CEO & Managing Director, HARRODS
Manish Vora, Co-Founder, MUSEUM OF ICE CREAM
Maria Molland, CEO, THINX
Chatri Sityodtong, CEO & Founder, ONE CHAMPIONSHIP
Mark Adams, Senior Vice President & Head of Innovation, VICE MEDIA


H&M C-Suite Set To Rock The Stage

Alan Boehme, Chief Technology Officer at H&M has just been confirmed to give a keynote address at FUTR World Summit. Alan, formerly of Coca Cola and Procter & Gamble, is one of the globe's leading figures in all things technology and innovation within the retail and brands space.

He will join the stellar line up of international keynote speakers being blended with local leaders including the recent additions of Puma’s Head of E-Commerce MENA Roy Wentzel and Marriott’s VP Luxury & Brand Marketing MENA Candice D'Cruz.


Love at first sight? What to expect at FUTR World

FUTR Summit

Bringing together leaders from major brands, retailers and corporates to create a melting pot of ideas and tools to succeed with the modern customer. Hear from inspiring international and regional speakers, as they deep dive into the latest trends to inspire, engage and leave attendees with unique insights to transform their business operations



Joining brands - both large and small - in an immersive ‘future of’ showcase giving visitors a peek into the technology, artistry, creativity and innovation industries are planning towards including beauty, fashion, wellness, travel, fitness, retail and more. Expect VR, AR, AI experiences, instagrammable moments, product takeaways and inspiring talks! Plus these will run alongside performances by professional athletes, influencer meet & greets, mindfulness workshops, media challenges and much more.


FUTR Festival

A spectacular, world-class line up of progressive music artists across multiple genres with a focus on up-coming talents. Expect an eclectic mix of established & on the rise talent performing. Artists will take to the stage within the main venue, offering intimate sets where fans can get up & personal.


Hate getting FOMO? Tickets released soon!

A new multi-faced event spread over 3 days, focussed on entertainment, innovation & lifestyle within 3 spaces: FUTR Summit, FUTR Live, FUTR Festival, will launch in December 2021 in the UAE! Tickets will be released soon. Be the first to receive notification by signing up to our newsletter now.


International & local artists, influencers, creatives and business powerhouses set to arrive in December 2021

With an underlying focus on entertainment, innovation and lifestyle, the ‘future of’ will be the cornerstone of FUTR World Middle East in December 2021. It will welcome an array of international and local artists from music to creatives and entertainers to leaders in business. Brands will reveal products to visitors, retailers will take part in activations, creatives will collaborate in installations (never been revealed anywhere in the world before), influencers will be available for meet and greets and to top it off some of the best up-coming music talents will be performing in an intimate setting. FUTR World is being positioned to organically grow over the coming years to evolve and empower the modern customer, alongside some of the biggest industry powerhouses in to make this a truly innovative gathering on the globe's event calendar.


Abu Dhabi Department of Culture & Tourism partner with FUTR World Middle East

The world's first FUTR World will debut in Abu Dhabi Decembert 2021 at the Manarat Al Saadiyat, as the curtain raiser for Retail Abu Dhabi Week. FUTR World presents a multi-experiential, immersive and retail innovation festival that brings top social influencers in the digital world, inspiring business leaders and music icons together in a melting pot of creative expressions, innovative discoveries, future cuisine and fun festivities. The event will be Supported and Hosted by Department of Culture & Tourism and welcome Strategic Partner Retail Abu Dhabi.