Alicai Harley performing on the FUTR Festival stage

Born in Kingston, Jamaica and raised in London, Alicai Harley aka ‘Hot Shot’ is the next big thing making a global splash with her dance-hall, pop, R’n’B and UK grime sounds. Listed as #OneToWatch by BBC 1Xtra & Capital Xtra, she will be making her first appearance in the UAE at FUTR World.





VICE Media Confirmed to Activate

You don’t get much cooler and real life than Vice Media. Want to see a exclusive documentary release never before seen in the region at FUTR Live? Then come down as they reveal all! p.s. did we mention they will be hosting the event closing party with DJ’s and entertaiment delight at sunset – watch this space for announcements. 


Nintendo Girl to Take Centre Stage

International Tik Tok influencer Nintendo Girl (@nintendo.grl) will descend on FUTR Live to meet with fans and reveal all with an on stage talk. Want to learn how to build a following? Create killer content? Or even better, build a business from it? Look no further. Oh did we forget to mention she will also be taking part in the e-games exhibition where you can play against her! 






8 International Keynote Speakers Announced

Thought provoking, inspirational, mastermind of our time…just a few quotes used to describe the opening international keynote speakers addressing the futures of various topics from marketing to media and fashion to luxury. 

1) Mike Butcher MBE, Editor at Large, TECH CRUNCH

2) Rita Clifton CBE, Brand Expert & Deputy Chair, JOHN LEWIS PARTNERSHIP

3) Michael Ward, CEO & Managing Director, HARRODS

4) Jeff Hoffman, Co-Founder, PRICELINE GROUP & BOOKING.COM

5) Manish Vora, Co-Founder, MUSEUM OF ICE CREAM

6) Chatri Sityodtong, CEO & Founder, ONE CHAMPIONSHIP

7) Mark Adams, Senior Vice President & Head of Innovation, VICE MEDIA

8) Roy Wentzel, Head of E-commerce – MENA, PUMA


Love at first sight? What to expect at FUTR World

FUTR Summit

A b2b only focussed day bringing together leaders from major brands, retailers, corporates & e-commerce to create a melting pot of ideas and tools to succeed with the modern customer. Hear from inspiring international and regional speakers, as they deep dive into the latest trends to inspire, engage and leave executives with unique insights to transform their business operations or personal development goals.

FUTR Festival

A spectacular, world-class line up of progressive music artists across multiple genres with a focus on up-coming talents. Expect an eclectic mix of established & on the rise talent performing. Artists will take to the stage within the main venue, offering intimate sets where fans can get up & personal.


Joining brands – both large and small – in an immersive ‘future of’ showcase giving visitors a peek into the technology, artistry, creativity and innovation industries are planning towards including beauty, fashion, wellness, travel, fitness, retail and more. Expect VR, AR, AI experiences, instagrammable moments, product takeaways and inspiring talks! Plus these will run alongside performances by professional athletes, influencer meet & greets, mindfulness workshops, media challenges and much more.


Hate getting FOMO? Tickets released soon!

A new multi-faced event spread over 3 days, focussed on entertainment, innovation & lifestyle within 3 spaces: FUTR Summit, FUTR Live, FUTR Festival, will launch in December 2021 in the UAE! Tickets will be released soon. Be the first to receive notification by signing up to our newsletter now.